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Thursday 21 November 2019

Tik Tok

WALT: Write an explanation

Success Criteria
*Has correct structure
*Relates to the topic
*Ends with a concluding statement

Intro
What is it? - Definition

Tik Tok (previously known as Musical.ly) is one of the most popular apps ever, it is a platform
designed for creating, sharing and discovering 15-60 second long videos which people use to express themselves.
It is known for the use of popular songs being lip-synced to, dancing, comedy acts, story-times and
POV’s (point of views).  

Body
Description

Where did it come from and who created it?

The app Musical.ly was bought in November 2017 by Chinese developer ByteDance, for markets outside
of China. In August 2018 they merged with the app VideoStar and rebranded the app to TikTok. TikTok
is not available in China however the app Douiyn is the TikTok equivalent app in China, and its servers are based
in countries where the app is available. TikTok owner ByteDance is a $75 billion Chinese tech giant. At the
beginning of 2019 it had 188 million new users. 

Who uses it and how did it become successful?

TikTok is available in 154 countries worldwide with 500 million users. 41% of users are aged between
the age of 16-24, 55.6% of users are Male and 44.4% are female. India has many users (which is interesting
because it is banned in India), and accounts for approximately 25% of app downloads. TikTok is intended for
13+ users according to the app's community guidelines. The app can be safe for teens with proper parental
guidance. It is successful because social media is a big thing these days and young people are embracing it
because it is easy to use and entertaining.

It became successful due to the rise of social media through the use of phones and devices.
TikTok’s success is largely due to the popularity of Musical.ly. It is currently the most popular
app in the USA with over 26 million monthly active users. There are many famous people that use
the app such as; Britney Spears, Will Smith, Gordon Ramsay and The Rock.
These famous celebrities bring attention to the app from their reputations and fan following.

Where and why did it get banned?

TikTok has been banned in two different countries; India and Indonesia. In both countries the
governments felt that it encouraged inappropriate content and was targeting youth and children.
Both countries rescinded the bans after TikTok implemented safety protocols and age verification policies.
Currently TikTok is not banned in any countries.

How do you use it?

1. Download the app and sign up.

2. Set up your profile.

3. View the video feed.

4. Like, comment, or share videos you enjoy.

5. Search for videos.

6. Follow users via videos. search, or TikCode. (Every profile has a code that can be used to copy and
paste and it will take the user to their profile.)

7. Set up your shot and pick out special effects.

8. Record the video.

9. Post the video (to the public or to your friends) or save it to your drafts.

Conclusion

TikTok is an educational and entertainment app and you can learn from the videos and enjoy them. TikTok is one of the most popular and most used social media apps currently in the world. Give it a try and see if you like it. 


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